Men prefer pretty while women look for financial stability
When it comes to looking for a lifetime partner men usually look more into the physical attributes of women and women look more into financial stability and future status.Bogotá D. C., 03 de noviembre de 2016 — Agencia de Noticias UN-
This was one of the findings of Universidad Nacional de Colombia (UNal) in Bogotá Psychologist Leonardo Moreno from a sample of 1,468 Cosmopolitan magazine publications on looking for a partner. He determined that when it comes to searching for a love partner both men (43.22%) and women (48.22%) give priority to psychological attributes such as personality traits, hobbies and a sense of humor.
However, there are notable differences. For instance, 30.66% of the publications, men demand physical attributes, in comparison to only 17.81% of the women’s ads.
Meanwhile, 19.28% of women request status, i.e. education, purchasing power, intelligence and a stable financial future; something only requested by 8.94% of the men.
Furthermore, the researcher discovered that when it comes to speak about their attributes to captivate a partner in their publications, 49.76% of men and 47.36% of women tend to offer psychological qualities before anything else.
Nevertheless, 26.75% of the ads of women offer physical qualities in comparison to 22.31% of the ads published by men. While 11.56% of men offer financial stability and status (education, income, etc.) while the same applies for only 5.45% of women.
The results of the survey show a trend: while men request physical attributes, women offer physical attributes in their couple’s ads. The same goes for college education and income, women request and men offer.
A behavior that drew Moreno’s attention is that both men and women demand more from their possible partner than what they offer.
Another striking result is that men between 35 and 45 are more demanding while this trend stands out in women in the age range between 16 and 25.
Moreno says he was drawn to this topic in a course entitled, “Gender, Cooperation, and Death” where several topics were addressed such as pairing and interpersonal relationships.
What mostly drew his and the work group’s attention is that in countries such as the United States, UK and Japan have already undergone these types of research and that is why they tried to apply it to the Latin American context. Casually the features discovered in the project coincide with the academic background.
Moreover, the researcher highlights two theoretical approaches which were highlighted in his work: the concept of preferences and the sexual selection theory of Charles Darwin.
The issue does not end here. Moreno suggests they perform more analysis with other magazines, newspapers and other sources with the purpose of broadening knowledge on the behavioral patterns when it comes to searching for long-term lifetime partners. He also suggests researching these patterns in depth when it comes to searching for short-term partners.(Por: Fin/JFMM/MLA/LOF