Machines to make empanadas a success in United States
In 2015, Maquiempanadas, a firm located at the Universidad Nacional de Colombia (UNal) in Manizales Entrepreneur Innovation Park sold 220 machines in Colombia and 180 in United States (40% of its market).Manizales, 18 de octubre de 2016 — Agencia de Noticias UN-
During the last Bogotá International Tradeshow the firm achieved new business close to COL $100 million (US $34,429).
Selling machines to make typical Colombian food such as empanadas, arepas and tostones in foreign markets is rapidly improving, thanks to a utility patent granted in 2012 by the Colombian Superintendence of Industry and Commerce and the Patent Cooperation Treaty registration in the U.S. which protects inventors in 180 countries for 20 years.
Precisely this registration enables Maquiempanadas to extend its sales to markets in Venezuela, Spain, Ecuador, Canada, Honduras, Mexico, Australia, France, Switzerland and Germany.
“Our Colombian market has small and mid-sized companies, but in Switzerland, international Chefs purchase our product and empanadas are now showcased as a gourmet product. Also in Germany a food chain features them in the menu,” said UNal-Manizales Business Administration alumna and owner of the trademark, Emma Eugenia Mesa
Meanwhile in the U.S. where increase of Latin foods is now at 22%, sales come from Colombian, Chilean and Peruvian customers, among others.
The company was granted the “Entrepreneur seal” as in only 6 years it passed from manufacturing it first machine with rollers and pneumatic fixtures, which also needed a worker to producing 10 new semi and automatic designs.
The award was granted by the Ministry of Trade –through the Colombian Award for Business Technological Innovation– the Colombian Foreign Trade Association (ANALDEX, for its Spanish acronym), ProColombia, Bavaria and Portafolio.
“Our first development was very basic and had steel, plastic and electronic parts, but it was still advanced for the time as it increased production times. Today we have a completely automatic machine which does not need an operator and makes 2,500 empanadas in an hour, saving 70% raw material, as it does not produce any waste,” said Mesa.
Mesa best alley was her father which helped her design the machine. Also her business perspective progressed thanks to project she developed while working on her International Management and Business Master’s.
“Bogotá has the largest empanada production and Colombia consumes on average 12 million empanadas a day with close to 4,000 empanada informal businesses, followed by the Caribbean coast which has on average 1,000 businesses,” said Mesa.
This new technology has machines which cost between COL $9 and $70 million (US $3,100 and 24,100) ranging from semi-automatic to multi-functional and produce 2,000 empanadas and 800 patacones per hour. They also have machines to manufacture pastries and panzerotti’s, besides other corn and wheat blenders, meat shredders and potato peelers.
“The basis of this innovative idea is supported on the initial goal of helping small food entrepreneurs to improve their yields, helping them design solutions with high research and development responsibility,” said the Director of the Entrepreneur Innovation Park, Kenny Mauricio Gómez.
Their next project is to open a branch in United States to directly meet the demand and added to the idea to strengthen work with social responsibility which women victims of violence of the municipality of Samaná (Province of Caldas), who farm corn, yucca, and plantain.(Por: Fin/IJR/MLA/LOF